
Facetune and photoshop pervade Instagram and other social media spaces at the expense of female body images.
Instagram can be an excellent space for cultivating social and artistic creativity. But what happens when the images we see do not match reality? It is this fine line between freedom of expression and misinformation that can be detrimental to the mental health and self-perception of social media users.
Throughout my PSA video, I explore the idea that editing one’s body and posting these heavily edited images is harmful to the body image and stereotypes we perpetuate to vast audiences on social media platforms. I tap into ideas surrounding “misinformation campaigns” and “loss of trust in sources of information,” although not in the typical sense.

The misinformation found in photoshopped pictures on Instagram is of the visual variety. Users are exposed to unrealistic body images and develop absurd ideas as to what they should look like based on posts that have been doctored to such a degree they would be almost unrecognizable in their original state.
Once users, particularly young women as I describe in my PSA, are made aware of the disparity between reality and the pictures they see on Instagram, this leads to the “loss of trust” element. Social media becomes much less of a creative, enjoyable space once you realize how fraudulent it truly is. It becomes hard to differentiate between real images and heavily edited images, and as such, young women’s perceptions of themselves and their bodies are subject to both.
In my PSA, I made an effort to balance the statistics surrounding how photoshopping impacts the mental health of women with footage of women actually discussing how photoshop makes them feel when they see their own bodies put through the image-doctoring process. I also included visuals of bodies undergoing both subtle and significant alterations to emphasize the scope of image editing that exists on Instagram. You might stumble across an image that is imperceptibly altered to the point where you would never notice, or you might see a photo edited so heavily that the original picture is unrecognizable. Both are harmful and misleading in different ways, and the prevalence of photo-doctoring of all forms on Instagram is disturbing.
I made a few specific editing choices throughout my video, attempting to transition with key words. If one clip or visual utilized a term that was important within another clip or visual, I would transition between the two as seamlessly as possible. I also tried to move through the narrative sequentially, beginning with someone opening Instagram and seeing a picture of Kylie Jenner, someone who has historically perpetuated unrealistic body standards, before delving into “average” individuals discussing their experiences with photoshop and the statistics discussing the damage photoshop does to social media users.

https://www.google.com/amp/s/www.today.com/today/amp/tdna128500
The conclusion I offer is pretty straightforward: stop doctoring the images you post on social media or think critically before posting something that could be misleading to your audience in a negative way. The other potential “fix” is transparency. If celebrities and other prominent figures reveal their past photoshopping escapades, it at least begins the conversation around body image on social media and we can begin to evaluate the images we see more critically. Everyone wants to look their best on social media, but if the “best” you are presenting is not real and could end up convincing someone else that their “best” is simply not enough, then it is time to reevaluate whether such images should be posted at all.
- SOURCES (in order of appearance in video)
- https://www.youtube.com/watch?v=C0w6770vky0
- https://www.beautyschoolsdirectory.com/blog/body-image-statistics
- https://www.youtube.com/watch?v=TtlDWT4zx-Q
- https://www.youtube.com/watch?v=-Au62AcSDsw
- https://www.youtube.com/watch?v=lnUlLWHFZog
- https://graziadaily.co.uk/life/in-the-news/photoshop-instagram-facetune/
- https://www.vox.com/platform/amp/the-highlight/2019/7/16/20689832/instagram-photo-editing-app-facetune
- https://www.huffpost.com/entry/facetune-selfies-surgeries-body-dysmorphia_n_60926a11e4b0b9042d989d48/amp
- https://www.yahoo.com/now/exposure-facetune-edited-images-affects-165807695.html
- https://alexlbodkin.com/posts/2017/10/9/photo-retouching


